Support for
launching businesses

using rice flour

As health consciousness grows,
"gluten-free" is gaining attention.
Junji Kanada, developer of
BEMEN—which achieves complete gluten-free—
will support your new business success.
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Gluten-Free
New Business Support

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We provide all the know-how for our
100% rice flour "Bimen"!

Komenohana, where people make the trip from far and wide, not just Onga Town.

Our "Beimen" noodles, made solely from our own rice flour, are not just gluten-free and "good for your health." They are chosen by many customers precisely because they are "noodles tastier than wheat."

We provide the "living know-how" and "success system" based on the success of our physical store—covering manufacturing techniques, menu development secrets, and stable sourcing of rice flour and noodles.
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Why is "rice flour" gaining attention in the food service industry right now?

01

Health-consciousness and
Allergy countermeasures

"Low GI Foods"
Rice flour noodles tend to have a lower GI value (Glycemic Index) than wheat noodles. This is an important benefit for those focused on preventing or managing diabetes, or on dieting.

"Gluten-Free"
Completely eliminating wheat flour and being made from 100% rice flour allows for the complete prevention of allergic reactions or diseases caused by gluten, the protein found in wheat.

02

Reevaluated
Japanese Food Culture

"Rediscovering the Value of Rice"
Beimen is a product that makes it easy to incorporate rice, Japan's staple food, into modern diets in the form of noodles. It symbolizes a return to the well-balanced nature of traditional Japanese cuisine and a diet suited to the Japanese constitution.

"Rooted in Japanese Tradition"
While aligning with the global health trend of gluten-free, Beimen's strength lies in its foundation: the traditional Japanese ingredient "rice." This ensures its appeal remains steadfast, unaffected by fleeting trends.

03

Inbound and
Overseas Demand

"Interest in Traditional Japanese Ingredients"
Noodles made entirely from rice in Japan are a novel and appealing experience for overseas travelers, embodying a quintessentially Japanese taste. They also enable higher pricing compared to products targeting domestic demand alone.

"Technological Superiority"
Japan's advanced technology for producing noodles from 100% rice flour without additives represents a significant differentiator in overseas markets. It strongly appeals to international consumers seeking quality and safety.

03

小見出し

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Business Advantages of
Rice Flour and Rice Flour Noodles

  • High-priced, high-margin
    By adding value through "health" and "exclusivity," we break free from price competition. Customers accept higher-than-market pricing, directly boosting average transaction value and profit margins.
  • Zero Competition Differentiation
    While ramen and pasta shops are saturated, establishments offering rice noodles alongside ramen and pasta—or letting customers choose their noodles on the menu—remain an untapped market. You can establish yourself as "the only shop of its kind in the area" without competing against rivals.
  • "Purpose-driven visits" drive customer traffic
    Customers specifically search for and visit us from afar, saying things like, "My child has a wheat allergy..." or "It's gluten-free." This creates strong customer attraction that isn't heavily influenced by location.
  • Inbound Tourism Support
    Gluten-free options are standard in Europe and America. Simply offering them makes your establishment the top choice for foreign tourists' dining needs and increases your chances of securing group reservations.
  • Buzz and PR Effectiveness
    Keywords like "100% rice flour" are trends favored by media outlets and influencers. They can generate media coverage and word-of-mouth buzz without requiring advertising spend.
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FAQ
All implementation hurdles resolved

  • Q
    Aren't noodles made only from rice flour prone to breaking easily and having a dry, crumbly texture that isn't very tasty?
    A
    Our unique manufacturing process achieves a "smooth and chewy" texture.
    Without using binders (thickening agents or starch), we've achieved a firmness and mouthfeel that rivals wheat noodles through the temperature, moisture, and manufacturing method of the rice flour. We can offer this quality, surprising many that it's truly made only from rice flour.
  • Q
    The formulation is difficult, and development of our homemade noodles has stalled.
    A
    Support with extensive knowledge and experience
    Making rice flour noodles is quite challenging. Even for establishments dedicated to homemade noodles, Junji Kaneda, owner of Kome no Hana, leverages his accumulated experience and knowledge in rice flour noodle production to support your noodle-making process. Naturally, this also helps reduce waste during noodle production, contributing to cost savings.
  • Q
    I'm aiming to open a business soon, but I'm not sure how to use rice flour...
    A
    Support including physical store management know-how
    Beyond developing rice flour noodles, we can also provide support on Junji Kanada's store management tips and key points. He handles daily cooking and customer service at the kitchen of the physical store "Komenohana" in Onga Town.
  • Q
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    A
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Three Reasons Why We're Chosen

POINT 1
Proprietary "Bemen" Technology
We have proprietary noodle-making technology that achieves a chewy, smooth texture even with 100% rice flour without using any binders. We guarantee a quality that defies the common belief that "rice flour noodles aren't tasty."
POINT 2
From menu development to operations
We don't just offer consulting or wholesale noodles. We provide comprehensive support from the perspective of a physical store owner, covering everything from "what sauces pair best" to "how to serve efficiently in the kitchen."
POINT 3
Selection and Supply of Optimal
"Rice Flour"
We provide rice flour ideal for noodle production, and we can also conduct noodle-making tests (OEM development) using your company's locally sourced specialty rice, allowing you to be particular about your raw materials from the very beginning.
STEP 3
小見出し
ここをクリックして表示したいテキストを入力してください。テキストは「右寄せ」「中央寄せ」「左寄せ」といった整列方向、「太字」「斜体」「下線」「取り消し線」、「文字サイズ」「文字色」「文字の背景色」など細かく編集することができます。
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Process for New Business Support

Inquiries and
Consultations
Hearing and
Current Situation Analysis
Determination of Proposal
and Support Details
New Business Support
Launch
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Let's start with a consultation. Whether you want to create rice flour-based menus for a new venture, plan a new store around rice flour offerings, or make it your shop's signature feature, Junji Kanada of "Onga-ya Kome no Hana" will propose solutions tailored to your company's needs, drawing on our proven track record and experience.

Please fill out and submit the inquiry form. We will contact you by the next business day. Let's take the first step together in developing gluten-free products.

 

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